I'm pleased to announce that we conducted our first press release this morning.
 
At 9:37am EDT today, PRNewswire announced go live of the Snuggle Helper™ by Infant Guard, LLC.  The announcement went to a wide variety of newsfeeds: Large general ones and small, industry-specific ones.  At some point this week, we'll also enjoy calling for the fleeting attention of people in NYC's Times Square, when our company presence will be shared via the Reuters news screen during a high traffic period (Is Times Square ever not in a high traffic period?).
 
It's important to announce product availability. The concept holds true for items ranging from sports cars to spatulas.  Throughout recorded history, sales wizards have concocted secret mixes of business acumen, hard work, technology, psychology, and countless intangibles to influence fully occupied, often distracted consumers in pursuit of the next big thing.
 
The same largely holds true today.  In our information-driven society, however, information travels at lightning speed.  The speed at which a written message can pass through the hands of its creator to the eyes of a reader a continent away can be measured in milliseconds. That capability provides us with blessings unimaginable to our grandparents during their heyday.  The ability to communicate at the touch
of a button may also raise an intimidating specter for many with news to share.  Am I ready?  Will I appear insightful? Are the listeners ready? Will they listen?  The questions tumble endlessly inside one's skull.  
 
I surmise that few things are less deflating than to share insight and have it fall upon deaf ears.  After some reflection, I may understand to a small degree the plight of a soapbox orator in a city park.  Even if the speaker's message is inflammatory,  I suspect he or she may be less intimidated by hostility than by an apathetic audience.  At least with a hostile reaction, a speaker knows someone
listened, even if their message was misinterpreted.
 
So starts the wondering.  Am I ready?  Will I appear insightful? Are the listeners
ready? Will they listen?  Time will tell. And in today's optical-fiber-fueled world, that determination won't take long either.
 
In the  meantime, I still know that this product will make a difference. We'll get the message out. One human-readable word at a time. 

Thanks and best regards.
 
Andy

 
 
Thanks to our friends, new and old, for your support and well wishes during our recent go live. A few quick sentiments as we step forward... 
 
We're a new business with a new class of product that hasn't been seen before. I'll be working diligently with business partners to broach the sometimes controversial topic of infant falls, and to introduce a physical solution for it.  I'll also be attempting to affect recent healthcare practices a bit by introducing an approach based on something other than modified work tasks for hospital staff RNs and patient care technicians.  

It's vital to note that efforts undertaken by maternal exhaustion researchers to address infant falls have been highly admirable, and effective to a significant extent.  However, asking a staff RN to ensure that Patient X, a mom, isn't becoming drowsy with her infant in her arms as the same RN simultaneously juggles with an emergent scenario for Patients Y and Z several rooms away, still isn't an ideal solution.  I look forward to this challenge, and I thank everyone who's rendered support as I've ventured wide-eyed into this incredible problem space.

One may ask how I, an engineering manager and former military law enforcement guy with no healthcare background, can derive the audacity to step into such an unfamiliar set of environs.  As I've built my perspective, I've noted some not-so-intuitive similarities between the staff RNs and my days in the military.  My military police colleagues and I used to venture forward into the night, armed and ready to confront a variety of challenges.  It turns out that RNs do the same thing.  However, instead of deadly side arms, they're armed with impressive educations, a dizzying array of technology, and the very human aspect of truly caring for their patients using their best and biggest weapon: Compassion.  This is the aspect of the solution space that motivates me to help. 
 
I feel blessed with the chance to use knowledge gained over many decades to assist others, who through their own internal drive and professional compassion, strive to make a difference.  I proffer that opportunities don't get much better than this. 

Thanks again for your well wishes and support.  
 
Best regards,

Andy