I'm pleased to announce that we conducted our first press release this morning.
 
At 9:37am EDT today, PRNewswire announced go live of the Snuggle Helper™ by Infant Guard, LLC.  The announcement went to a wide variety of newsfeeds: Large general ones and small, industry-specific ones.  At some point this week, we'll also enjoy calling for the fleeting attention of people in NYC's Times Square, when our company presence will be shared via the Reuters news screen during a high traffic period (Is Times Square ever not in a high traffic period?).
 
It's important to announce product availability. The concept holds true for items ranging from sports cars to spatulas.  Throughout recorded history, sales wizards have concocted secret mixes of business acumen, hard work, technology, psychology, and countless intangibles to influence fully occupied, often distracted consumers in pursuit of the next big thing.
 
The same largely holds true today.  In our information-driven society, however, information travels at lightning speed.  The speed at which a written message can pass through the hands of its creator to the eyes of a reader a continent away can be measured in milliseconds. That capability provides us with blessings unimaginable to our grandparents during their heyday.  The ability to communicate at the touch
of a button may also raise an intimidating specter for many with news to share.  Am I ready?  Will I appear insightful? Are the listeners ready? Will they listen?  The questions tumble endlessly inside one's skull.  
 
I surmise that few things are less deflating than to share insight and have it fall upon deaf ears.  After some reflection, I may understand to a small degree the plight of a soapbox orator in a city park.  Even if the speaker's message is inflammatory,  I suspect he or she may be less intimidated by hostility than by an apathetic audience.  At least with a hostile reaction, a speaker knows someone
listened, even if their message was misinterpreted.
 
So starts the wondering.  Am I ready?  Will I appear insightful? Are the listeners
ready? Will they listen?  Time will tell. And in today's optical-fiber-fueled world, that determination won't take long either.
 
In the  meantime, I still know that this product will make a difference. We'll get the message out. One human-readable word at a time. 

Thanks and best regards.
 
Andy

 


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